GreenSky Administrative Services LLC

Product Marketing Manager

Job Location(s) US-GA-Atlanta
Posted Date 1 month ago(11/1/2020 5:55 PM)
Job ID
2020-4424
# of Openings
1
Category
Product

Overview

Overview:  The Product Marketing Manager will work closely with product, sales, and marketing teams to execute go-to-market plans and drive adoption for GreenSky products. You will collaborate with all three teams to synthesize the value proposition, messaging, and positioning for new releases. As a Product Marketing Manager, you will contribute to the development of sales training, produce sales enablement collateral, and manage communications to our customers.

 

Location: Atlanta, GA

 

Organizational: This position reports to the Product Marketing Director

Duties & Responsibilities

Sales Training
• Prepare sales training resources for new product releases by bringing together information from product, sales, and marketing teams
• Align product, sales, and marketing teams on value proposition, messaging, and positioning for new product releases


Sales Enablement
• Enhance and maintain library of sales enablement collateral (one-pagers, videos, product demos, pitch decks) that showcase GreenSky’s products
• Collect feedback from customers and sales teams on resources that will support go-to-market and ongoing sales efforts


Marketing Communications
• Collaborate with GreenSky’s Marketing team to draft communications to customers for new product releases
• Drive product adoption for new and existing products through strategic communication campaigns

 

Required Skills/Qualifications

• Bachelor’s degree in Marketing, Communications, Business or other relevant field
• Ability to thrive in a rapidly-changing, fast-paced environment
• Effective presenter and collaborative team member
• Ability to work cross-functionally and influence others
• Strong decision making skills and analytical abilities
• Strong attention to detail
• Self-starter who identifies opportunities and potential problems
• Proactive with strong drive to meet deadlines
• Creative and resourceful

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