GreenSky Administrative Services LLC

  • Senior Marketing Content Manager

    Job Location(s) US-GA-Atlanta
    Posted Date 2 months ago(12/10/2019 2:05 PM)
    Job ID
    2019-4129
    # of Openings
    1
    Category
    Marketing
  • Overview

    The Senior Marketing Content Manager develops, implements and leads the promotion of content marketing initiatives across multiple platforms to drive inbound lead generation, grow brand awareness, and increase customer engagement and loyalty. We are looking for a candidate with excellent written communication skills and an innovative approach to content creation across a variety of channels to increase our digital footprint. You will be responsible for researching, creating, writing, managing, and executing a compelling and engaging content strategy that grows the business and our brand.

    Duties & Responsibilities

    • Develop clear, compelling content including webinars, white papers, promotional copy, infographics, testimonials, e-newsletters, blog posts, social media, and video which drive leads and conversion
    • Identify up-sell and cross-sell opportunities for existing customers, and developing content targeted for those types of buying cycles
    • Define and distribute content to clients based on specific stages of the sales cycle for lead nurturing
    • Design and manage the editorial content calendar - set periodic content plans that align with corporate initiatives, marketing campaigns, industry events, and a stream of evergreen content to support SEO goals
    • Lead social distribution and execute social media program to stimulate traffic, brand awareness and inbound leads
    • Develop and implement content processes and guidelines (including scalable content models, messaging strategies, lead gen marketing tactics, etc.)
    • Work closely with the marketing and sales teams to brainstorm, execute and promote compelling content in support of marketing campaigns, brand building, acquisition and retention
    • Establish analytics with key stakeholders to understand how our inbound marketing activity and content lead to customer growth and overall ROI
    • Test and explore new acquisition channels
    • Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing

    Required Skills/Qualifications

    • Bachelor’s degree with a concentration in Marketing, Communications, English or related field
    • 3 -5 years’ experience in Content Marketing for digital and traditional assets, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.) and social Media Marketing experience
    • Financial services or Fintech industry experience a plus
    • Experience with Word Press
    • Experience with Salesforce a plus
    • Proficient in Microsoft Applications
    • Superior communication and organizational skills
    • Enough SEO knowledge to know how to create content that ranks well in search engines
    • Ability to work cross-functionally and support a sales team
    • Past experience working in a B2B marketing role

     

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    GreenSky is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

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