The Director of Demand Generation Programs develops and executes demand generation programs that drive interest, engagement, conversion and enrollment of high-value clients to the GreenSky platform. This role leads the overall go-to-market strategy for key client segments, implements multi-channel lead generation and acquisition campaigns, drives current merchant share of wallet growth, and optimizes future campaign ROI and KPIs. The Director of Demand Generation Programs works closely with business leaders in Sales, Marketing, and Analytics to drive attributable revenue. Key marketing functions include digital marketing, e-mail marketing, direct mail, and sales enablement tools.
GreenSky is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.