GreenSky Administrative Services LLC

  • Senior Digital Marketing Specialist – Home Improvement (6 Month Contract)

    Job Location(s) US-GA-Atlanta
    Posted Date 1 week ago(2/6/2019 4:21 PM)
    Job ID
    2019-3733
    # of Openings
    1
    Category
    Marketing
  • Overview

    The Sr. Digital Marketing Specialist for Home Improvement develops and implements the PPC (Pay Per Click), paid social and digital adverting efforts for GreenSky’s Home Improvement Department.   

     

    The goal of this role is to drive inbound lead generation on greensky.com through paid efforts. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

    Duties & Responsibilities

    • Launching and optimizing PPC campaigns
    • Monitoring budgets and overseeing search platform accounts
    • Tracking KPIs and producing useful reports for management
    • Participate in forming effective paid search strategies
    • Launch and optimize various PPC campaigns
    • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
    • Be involved in keyword selection and audience targeting
    • Monitor budget and adjust bids to gain better ROI
    • Track KPIs to assess performance and pinpoint issues
    • Produce reports for management (e.g. dashboards)
    • Write attractive and concise copy for adverts
    • Suggest and develop new campaigns across multiple channels
    • Maintain partnerships with PPC ad platforms and vendors
    • Find ways to reduce risk of click fraud
    • Keep abreast of PPC and SEM trends

    Required Skills/Qualifications

    • BA/BS degree or equivalent working experience
    • 3 to 5 years of past experience in PPC Management or Digital Marketing
    • 2 years working in the home improvement industry (Preferred)
    • Experience working for a B2B marketing organization (Preferred)
    • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
    • Flexible and Willing to Perform Other Tasks as Assigned
    • Willing to work in a Fast-Paced, High-Intensity Work Environment
    • Experience in data analysis and reporting
    • Knowledge of SEO and digital marketing concepts
    • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) (Preferred)
    • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
    • Understanding of HTML and XML is a plus
    • Proficient in MS Office (particularly Excel)
    • Excellent communication skills
    • Analytical thinking with strong math skills

     

    At GreenSky, we promote an environment that thrives on innovation. To deliver effective solutions that meet customer challenges, GreenSky employs an open, standards-based approach to business and service oriented innovation. 

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