GreenSky Administrative Services LLC

  • Senior Marketing Campaign Specialist

    Job Location(s) US-GA-Atlanta
    Posted Date 3 months ago(1/3/2019 10:18 AM)
    Job ID
    2018-3668
    # of Openings
    1
    Category
    Marketing
  • Overview

    GreenSky is looking for an experienced Marketing Campaign Specialist to execute marketing programs including lead nurturing and customer/lifecycle marketing. In this role, you will be responsible for defining growth-driving actions against key customer segments, executing multi-channel campaigns, and measuring the success (i.e. ROI and KPIs) of those campaigns.

    Duties & Responsibilities

    A typical day at GreenSky will involve:

    • Defining goals and metrics for demand generation programs, including: lead nurturing campaigns, field events, webinars, syndicated content, and PPC programs
    • Tracking, measuring, and analyzing marketing campaign performance, and improving overall program effectiveness
    • Implementing testing methodologies to continually improve campaign performance
    • Owning all-bound marketing campaigns from idea to execution
    • Every person on our team:
    • Has fun and is passionate about their work
    • Plays a critical role in the company’s success
    • Cares deeply about educating and delighting our prospects and merchants so they can grow their businesses

    Required Skills/Qualifications

    You’re the ideal candidate if you:

    • Have a track record of success in taking an analytical approach to demand generation and exceeding lead generation targets in a high-growth, opportunity-rich environment
    • Can meticulously define, design and execute data-driven marketing programs with modern best practices and cutting-edge marketing technology
    • Border on obsessive when it comes to measuring campaign ROI
    • Are experienced in ideating, building and deploying multi-channel programs using Marketo, Salesforce or other modern MarTech platforms
    • Love change and can adapt and execute rapidly in a fast paced, start-up environment
    • Understand best practices around campaign creation, execution, lead nurturing and scoring
    • Have at least 3 years of experience in B2B demand generation and digital marketing
    • Earned a bachelor’s degree in marketing/business or any related field

    Our team uses the following technologies:

    • Marketing Tech: Marketo, Terminus, Drift, Google Analytics
    • Project Management: Asana, GoTo Meeting, Lucid Chart
    • Content: Adobe Suite, Uberflip, Wistia
    • CRM: Salesforce

    GreenSky is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

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